SETA is a subcommittee of the Eastern Trail Alliance, created to further increase awareness of the Eastern Trail in the areas south of the developed off-road trail which presently ends at State Route 35 in Kennebunk.
To that end a handful of people have been meeting on a regular basis in that region to achieve that goal. The emphasis is on raising awareness and support for these southern municipalities - Kennebunk, Wells, North Berwick, South Berwick, Eliot and Kittery. The group launched a strong awareness campaign over summer 2013.
Two towns in the SETA area, Kennebunk and Wells, have applied to the state for "Shovel Ready" design engineering for the off-road sections in their towns. Although the support of the ET was already evident in those towns, their applications (along with 92 other requests across the state) were not funded due to the 47% decrease in available federal funds this cycle. Therefore, the emphasis on raising awareness and support for these southern municipalities - Kennebunk, Wells, North Berwick, South Berwick, Eliot and Kittery, became a prime focal point for SETA, who then launched a strong awareness campaign over the summer.
SETA members have met informally with a number of residents of North Berwick, to gauge the interest and level of support present. Many North Berwick residents were called, and presentations made at events such as local wellness fairs.
An important SETA event was an ET Public Informational Meeting held at the North Berwick Community Center in March 2013. Bob Hamblen and Tad Redway made presentations and John Andrews narrated an ET slide show tailored to the North Berwick audience. Attendance was good, with nearly 30 people in attendance, and the group was enthusiastic in its response. The question and answer session was very lively, and it was clear that there was a great deal of interest in and support for bringing the ET to NB. More information about this meeting:
In the 2013 summer campaign, SETA volunteers set up displays at many seasonal outside events and celebrations, and made presentations to spread the word of the Eastern Trail. The prime message was that the ETA is now concentrating on bringing the trail to and through their towns and villages. Without exception, these York County missionaries reported successes and are eager to continue the efforts for better trail awareness moving south.
Current SETA efforts to bring the ET experience to new people and communities include: